How much does AI cost for a real estate brokerage in Dubai?
For most Dubai brokerages, AI starts with one Custom ChatGPT Skill for a single job, such as replying to buyer enquiries from your project fact sheets, and then moves to a fixed-price START, GROW or RUN package for the team. These are one-time implementation fees, not per-agent licences. Your CRM and portal subscriptions stay as they are, and the only new ongoing cost is ChatGPT, paid to OpenAI.
The short answer
| Level | Price | Typical brokerage scope |
|---|---|---|
| Custom Skill | AED 97 | One job: enquiry reply desk, listing writer or viewing follow-up writer. 30-day refund. |
| START | AED 3,500 | Broker and a small team: enquiry replies, listings, viewing follow-ups. |
| GROW | AED 7,500 | Whole sales or leasing team: adds lead summaries, off-plan answer sheets, client market updates and training. |
| RUN | AED 15,000 | Several teams or property management: adds tenant request replies, broker’s brief, approvals and access rules. |
One-time implementation fees. ChatGPT subscriptions are paid to OpenAI; see current ChatGPT prices in the UAE and full package details.
Why it costs less than you might expect
Many “AI for real estate” offers are software subscriptions charged per agent, or custom chatbot projects. A ChatGPT implementation is different: we configure ChatGPT around the material your brokerage already has, such as fact sheets, payment plans, listing templates and your voice, so agents produce better replies and listings in less time. You pay once for the setup, testing and training.
What changes the price
- Number of jobs: one is a Skill; replies plus listings plus follow-ups is START.
- Team size and desks: separate off-plan, secondary and leasing desks suit GROW.
- Languages: each extra client language needs a tone guide and glossary.
- Property management: tenant request workflows and access rules point to RUN.
What is not included
- Your ChatGPT subscription, paid to OpenAI
- CRM, portal and listing-permit costs
- Valuations, mortgage advice or legal work
Common questions
How much does AI cost for a real estate brokerage in Dubai?
It starts with one Custom ChatGPT Skill for a single job, then fixed-price START, GROW or RUN packages for the team. These are one-time implementation fees; ChatGPT is paid separately to OpenAI. Current prices are on implementai.ae/pricing.
Is it charged per agent?
No. The implementation fee is fixed. ChatGPT subscriptions are per user and paid to OpenAI.
Do we need to change our CRM?
No. Your CRM and portals stay as they are; ChatGPT works on the writing around them.
Can we try it first?
Yes. Start with one Custom Skill, which has a 30-day refund.